Reproduced from a conversation originally recorded in May of 2020
If your brand isn’t everywhere, how will it connect? According to Mitch Joel, connection is what everyone is looking for – and we need to make our connections count. The Founder of Six Pixels Group, a bestselling author, podcaster, and former chair of CMA’s board of directors, Mitch joins John Wiltshire on CMA Connect to share his take on where brands should go next as marketers shift towards recovery.
On the show, he shares some of his journey from rock journalist to speaker, blogger, and author, along with why brands need to think very deeply on how much more they could use to connect.
Here’s some of what you’ll learn:
1. Two divergent concepts to keep top of mind (10:23)
These are the two potential paths the world might go down: whether consumers will buy the way they once bought, or if we need to anticipate three years of struggle.
2. Disrupting disruption = innovation (14:30)
With the true digitization that’s happening, brands and marketers need to look beyond their physical limitations towards making products and services more open and accessible.
3. Making connection a priority (20:30)
For example, instead of using newsletters to promote your business, use them to connect with your customers. It's tremendously powerful to have a real person write a real letter in a human voice that explains things and provides value.
4.The power of marketplaces (23:44)
Every business, especially marketers, should think about building your own marketplace or how to be part of one. Along with how to be more direct to consumers in a world that’s increasingly demanding it.
To hear more about opportunities for disruption and innovationtune in to CMA Connect.
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